How Do I Plan For A Successful Music Career?

  • Ritch Esra
  • Music Business Registry
  • Industry Exec.
Write your awesome label here.

It's one thing to get gigs, release music and build your fanbase. But none of that necessarily leads to a long and prosperous career. 

Industry veteran, Ritch Esra shares valuable advice on how to plan for a long and successful music career.


Valuable Info Ritch Shares In This Video

Artist Mistakes

Learn what the biggest mistakes are that artists make when building their careers.

Planning 3-5 Years Ahead

Understand the importance of deliberately planning your career steps out for the future.

Learn The Business

Know the critical importance of learning the ropes of the business and how to navigate it.

Avoiding Being Scammed

Learn how to spot and avoid the industry sharks who prey on fame-hungry artists.

Marketable Talent

Amazing talent is never enough unless it is 1) marketable, and 2) marketed.

Audience Connection

Find out what it takes to make lasting connectins with your fans.
About The EXPERT

Ritch Esra

Since 1992, Ritch Esra and Stephen Trumbull have been running the Music Business Registry which includes The A&R Registry, The Publisher Registry, The Music Business Attorney Registry, The Record Producer Directory and The Film and Television Music Guide.

"The directories give everyone vital, accurate and the most up to date information they need to contact the entire A&R, music, publishing, legal and film/TV music communities," says Ritch. "Each directory tells you how to reach these industry veterans by regular mail, E-mail (including web sites), direct dial telephone and fax. Additionally, we provide the exact title, street address, the name of their assistant and the style of music that each executive deals with. Due to the volatile nature of A&R, the A&R Registry is completely updated and reprinted every eight weeks and often has over 100 changes in a single issue. There's no directory of this kind anywhere in the world."

Ritch says that among the subscribers are record company executives, music publishers, managers, agents, attorneys, studios and other various music business professionals in Los Angeles, New York, Nashville, Chicago, Atlanta, Toronto, London, Dublin, Copenhagen, Tokyo, Stockholm, Sydney and Munich.

Ritch started out as a promotion coordinator for A&M Records in Los Angeles in 1980-81. He coordinated releases with radio stations as well as the national field staff, providing promotional prerelease information on what competitive stations are playing, informing stations on status on how a record was selling and overcoming objections and resistance to broadcasting new releases. He also ensured that all field staff had product and took care of any product needs for radio stations.

Write your awesome label here.

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