How Do I Prepare For And Market My Releases?

  • Jenny Powers
  • Blue Avenue
    Music Group
  • Marketing Moderator for Ari's Take Academy
Write your awesome label here.

Releasing new music is a very exciting step in any musician's career. It can be very exhierating to see the amazing reponse you get on social media and on the streaming platforms.

But sometimes, the response is not quite as good as you expected or even hoped it would be.  There can be many reasons for this, such as lack of prerelease marketing, no PR campaign, no following on social media, not having an established brand and more.

In this video, Jenny Powers walks through the steps has her artists take to prepare for and market their new releases.


Insights And Advice Jenny Shares In This Video


Learn the things you should put in place months before you plan your release

Why Branding? 

Find out why it is so important to establish your artist brand up front.

The Lead-Up

Learn ways to build anticipation for your release and ensure a successful campaign.


Discover which kinds of radio stations are open and accessible to indie artists.


Learn how to generate publicity for your upcoming release. 

Albums vs. Singles

Learn the major difference between marketing a single and an album or EP.
About The EXPERT

Jenny Powers

Jenny Powers is a distinguished South Carolina native, born and bred on the sun-kissed shores of Myrtle Beach, specifically in the Cherry Grove section of North Myrtle Beach. As the visionary Founder and CEO of Blue Avenue Music Group, LLC, she oversees a dynamic conglomerate that includes artist management and marketing services, Blue Avenue Records, production services, and educational workshops along with a vibrant community platform.

Powers holds the pivotal role of VP of Community Relations at, a trailblazing tech platform dedicated to music marketing. Her expertise is further showcased through her position as the Music Marketing Moderator at Ari’s Take Academy, where she has empowered over 1,800 artists, musicians, managers, and labels from around the globe to excel in music promotion.

Her commitment to the music community extends to her involvement with YEAH!, a non-profit organization aiming to amplify youth voices through music education. As a key member of the Marketing Committee, and leveraging the organization’s roots in the Southern Girls Rock Camp initiated by her sister Kelley Anderson, Powers contributes to a vital cause that supports the next generation of musicians.

Powers’ innovative social media marketing campaigns have catapulted artists to the apex of Billboard, iTunes, and Apple Music charts. She has been instrumental in assisting a diverse roster of artists and some of the foremost music marketing companies in the United States and internationally. Her collaborative efforts have supported the careers of industry giants such as LeAnn Rimes, Mark Bryan of Hootie and the Blowfish, Danny Elfman, Michael Brant DeMaria, Dana Nielsen, and numerous contestants from American Idol, Songland, and The Voice, among others. 

Her insights and pioneering work have been featured on esteemed platforms like The Music Industry Blueprint Podcast with Rick Barker, The New Music Industry Podcast with Ari Herstand, and The Make Moves in Music Podcast with John Clinebell. Moreover, her influence and contributions have been recognized in Spotify for Artists, Ari’s Take blog, Authority Magazine, and by Tallulah Films, highlighting her significant impact on the music industry.

Powers’ recent initiatives include a collaboration with the Myrtle Beach Chamber of Commerce on Myrtle Beach Beats, aimed at showcasing the region’s talented musicians. This effort, along with her work with local businesses and alternative venues, exemplifies her dedication to providing quality shows, performances, and entertainment from South Carolina musicians.

Jenny Powers continues to be a driving force in the music industry, championing the development of artists and contributing significantly to the music community with her deep understanding of the industry and a commitment to innovation and growth.

Write your awesome label here.

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