Should I Pursue Radio Airplay?

  • Randy Barber
  • Radio Promoter
  • Artist Consultant

SEE FULL BIO BELOW

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INTERMEDIATE

Radio has changed over the years all the way to the point that even major labels have trouble breaking new artists. So, of course, it is very steep mountain for an indie artist to climb.

In this video, major label radio promoter, Randy Barber, lays the radio scene out in very realistic terms. He explains what it actually takes to break into major radio (including the huge cost) and offers some alternatives. 

Overview

Valuable Information Randy Shares In This Video

Radio Stations

Randy explains the various kinds or levels of radio stations that exist.

Return On Investment

Randy explains what, if anything, you can expect finacially from inveting in radio.

Actual Costs

Randy explains the actual costs of a national or even regional radio campaign.

Radio Tour

Learn the dire importance of going on a radio tour to support your release.

Radio Promoters

Learnhow legitimate radio promoters work and the red flags you need to watch out for. 

Alternatives

Learn some viable alternatives for getting your music out there other than risky radio.

ABOUT THE EXPERT

Randy Barber

With over 23 years of experience in the music business, Randy has basically worn every single hat possible in this industry. Moving to Nashville from Little Rock, Arkansas to pursue a career as a songwriter quickly found himself with a publishing deal and spending a great deal of time in the studio producing demo's. After writing a complete project with Eric Lee Beddingfield, Randy went to work with Eric full-time doing whatever was necessary to launch his career... from playing in ELB's touring band, to tour management, radio promotion ... whatever was needed to launch the career. His efforts led Eric to being the MusicRow Magazine Independent Artist of The Year in 2012, an opportunity to perform on the Grand Ol' Opry and a tour with George Jones.

This Success opened the door for Randy to take a role with Curb Records in Radio Promotion before finally starting his own Artist Development business, Bar Frog Music. Randy as worked with amazing artists including Dylan Scott, Larry Fleet as well as launching Eric Lee Beddingfield's career.

www.facebook.com/barfrogmusic

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