How Can An Indie Artist Get Product Endorsements?
-
Randy Fuchs
-
Founder & CEO
-
Artist Relations
INTERMEDIATE
For many artists, one of their big dreams is to be endorsed by and get free stuff from their favorite instrument or gear companies. Of course, there are certain requirements that the companies look for. But they often do have early-stage steps that use to start off an artist relationship.
In this video, artist rep, Randy Fuchs explains what it takes to get an endorsement deal, what it entails and how to go about pursuing one.
Valuable Information Randy Shares In This Video
Artist Rep
Availability
Requirements
The Relationship
Forms Of Relationships
Pursuing A Deal
Randy shares a lot more invaluable information!
Randy Fuchs
Randy Fuchs, founder of Artist Relations, has been a musician, recording & live sound pro & leveraged his worldwide artist & manufacturer relationships to create ArtistRelations.com, an artist relations firm. Technically proficient with most MI, audio electronics, & software, he's written for major magazines, conducted seminars for the Society of Broadcast Engineers & is a member of the Audio Engineering Society, a voting member for the Grammy Awards and the Country Music Association. He's consulted in the areas of artist relations, new product development (the concepts for some significant SKU’s such as the DigiTech Talker, and the Delta Lab Harmonicomputer), marcom and sales for dozens of music & pro audio manufacturers. Artist Relations develops close relationships with new artists to strategically support products and brands.
Artist Relations coordinates with artists and management to feature endorsers’ quotes, video clips & photos for social media & marketing. We'll help create ads and user stories featuring endorsers & secure artists for trade shows appearances. We identify and help execute co-marketing programs (without stepping on any toes of your marcom staff.) We set up artist collaborations for events, product development, provide photography, shoot video, & provide artist feedback via clear and detailed reporting. At Artist Relations, we create synergy between brands and bands.
Randy Fuchs was also co-owner of Crescendo Recorders- a major audio video production house/recording studio. Clients included The Temptations, Isaac Hayes, Gladys Night, Atlanta, Alabama, Ted Nugent, Allman Brothers, Diana Ross, & more.
Specialties: Artist Relations specializes in endorsements branding with well-known musicians, engineers, & producers. At Artist Relations we understand our client’s goals and the artist's needs. We bring value to both relationships.
We assist both artists and manufacturers build their name and "brand" awareness via endorsements. We create an optimal relationship with the dealers through artist endorsement branding.
We create a real win-win relationship.
www.artistrelations.com
