How Can I Identify, Engage And Monetize My Superfans?
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Benji Rogers
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Music Tech Entrepreneur
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Verifi MediaLark 42
INTERMEDIATE
As an independent artist, your primary job is to turn casual listeners into superfans. They almost all go through a process of discovery, intrigue and testing the waters before they commit to you. Once you move them to that last stage, they will start buying your merch, pre-saving or buying your music, show up to gigs and hopefully pay to join your fan club!
In this video, Benji Rogers (founder of Pledge Music) talks about superfans and how to identify, engage and monetize them.
Tips And Advice Benji Shares In This Video
Technology
Social Media Challenges
Funded By Fans
Mailing List
Engagement Is Key
Make No Assumptions
Benji Rogers
Benji Rogers is a British-born, New York-based, entrepreneur, technologist, and is the co-founder of multiple companies including Verifi.Media, Lark42, Radiary Creations & PledgeMusic the first direct-to-fan music platform to acquire 4.5mm users and 50k artists as its then CEO. PledgeMusic was listed in Fast Company’s Most Innovative Companies list in 2015.
Straddling the worlds of technology and music, Rogers sits on the board of and advises a range of tech and music companies on how to bridge the divide between their industries. Benji has been recognized on the Billboard 40 Under 40 list and Awarded Digital Executive of the Year.
www.Lark42.com
