How Can I Identify, Engage And Monetize My Superfans?
Music Tech Entrepreneur
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As an independent artist, your primary job is to turn casual listeners into superfans. They almost all go through a process of discovery, intrigue and testing the waters before they commit to you. Once you move them to that last stage, they will start buying your merch, pre-saving or buying your music, show up to gigs and hopefully pay to join your fan club!
In this video, Benji Rogers (founder of Pledge Music) talks about superfans and how to identify, engage and monetize them.