How Can I Play The College Market?

  • Ari Nisman
  • Founder - CEO
  • Degy Entertainment
    Booking Ageny
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The college market is great for all kinds of entertainers. They usually pay well and you are treated great. They can also be fun and even exciting gigs to play.  

Unfortunately, getting college gigs is not as easy as calling a venue and asking to play. It can be much more involved.

That's why, in this video, Ari Nisman, CEO of Degy Entertainment talks about what artists need to know about performing in the college market.


Valuable Information Ari Shares In This Video

Kinds of Entertainment

Find out what kinds of entertainment work best for colleges.

Choosing Artists

Find out what colleges look for in the artists they hire.

Various Venues

Learn about the various venues within a college that artists can be booked for.

Entertainment Buyers

Find out who actually books the entertainment & how to access them.

Booking Agencies

Learn about booking agencies who have a strong focus on college entertainment


Find out when the 'buying season' is for colleges.

Ari Shares A Lot More The Just This!


Ari Nisman

Ari Nisman is the President and CEO of Degy Booking International and Degy World LLC. Ari got bit by the music bug as a college student at the University of Michigan. Interested in finding a job in either sports or music, he pursued both options at Michigan to see which one would stick. Sports began and ended pretty quickly, when an internship in the Cleveland Indians organization made him realize it was a slow, long grind to get to the top of any sports organization. So, he looked at the entertainment world with earnest as a nineteen-year-old junior in college. An internship with Polydor/Atlas Records and then Capitol Records as a college marketing representative set him on his track. His internship work at these labels allowed him to help artists such as Jimmy Eat World, George Clinton, Radiohead, Mazzy Star, and Lucious Jackson.
Ari formed his first music company at 21 years old, when he signed the band playing the fraternity scene on Michigan’s campus. Six months later he scored them a record deal contract with a division of Warner Brothers. Soon after, he added three more bands to the roster, and was off and running in the music business at the rip age of 22. A few years later, while having issues getting his own management clients booked, Ari bought out a booking agency in Colorado and formed Degy Booking International, Inc.

Degy Entertainment is now responsible for nearly 3000 events and bookings a year in 30 countries around the world. With two very separate divisions (and a third with virtual since COVID), Degy maintains a roster of nearly 150 entertainers, speakers and dance parties while also having a robust talent buying division.

Degy is one of the largest buyers in the world for the US Military/Department of Defense, colleges, corporations, minor league baseball teams, summer camps, and more. Among the many acts recently booked by Degy for its clients are Pitbull, Maroon5, Imagine Dragons, Train, John Legend, Charlie PUth, Florida Georgia Line, Spike Lee, The Chainsmokers, Tim McGraw, The Avett Brothers, Luke Bryan, Blake Shelton, J.Cole, Kendrick Lamar, Boyz II Men, Snoop Dogg, Old Dominion, H.E.R., Sam Hunt, Sara Bareilles, Lil Wayne, 2 Chainz, Future, Kesha, Chase Rice, Brett Eldredge, Abby Wambach, Jon Bellion, Nick Offerman, DNCE, Gabby Douglas, Bob Dylan, Chris Young, Alex Rodriguez, and so on.

Ari is a happily married man residing full time in Delray Beach, FL. He is the father of eight-year old twins (boy/girl) who keep him extremely busy, and further reduce his sleeping hours. His interests include tennis, golf, clubhouse rooms, sports in general, and trips to Disney World.

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