Rebranding Your Music and Your Career
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Shelby Strickfaden
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Content Creator
Indie Artist -
aka C!NDERSTELLA
What happens when you decide to completely switch gears in your career?
Pop/rock - hyperpop artist, C!NDERSTELLA discusses her journey and the dramatic changes she has made in her genre. She shares her experience of building a TikTok following of almost 1 million fans, and the strategies she used to engage with her audience. But then she talks about the challenges of converting her TikTok fans into music fans.
Her story underscores how important it is for artists to be authentic and true to themselves.
Stories and Advice Shelby (C!NDERSTELLA) Shares In This Video
Social Media
Moving Your Fanbase
Nashville vs. LA
Algorithms
Unique and Authentic
Brand Identity
Shelby Strickfaden
aka 'C!NDERSTELLA'
Shelby, aka C!NDERSTELLA, was born and raised in Manhattan Beach, CA and influenced by the greater Los Angeles area. She studied Songwriting and Music Business at Belmont University in Nashville, TN. She is passionate about the music/entertainment business, supporting creative endeavors in the industry.
Shelby has amassed a following over 950K followers on TikTok.
C!NDERSTELLA was inspired by Bad Omens, Charlotte Sands, and Ashnikko. She uses a heavier rock influence that’s up in your face and edgy. Now based in Nashville, she plans on expanding the music scene one genre bending song at a time.
Shelby is also an entrepreneur with experience in social media marketing, digital marketing, music publishing, concert booking and promo, artist development, public relations and music production.
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