Rebranding Your Music and Your Career

  • Shelby Strickfaden
  • Content Creator
    Indie Artist
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What happens when you decide to  completely switch gears in your career? 

Pop/rock - hyperpop artist, C!NDERSTELLA discusses her journey and the dramatic changes she has made in her genre. She shares her experience of building a TikTok following of almost 1 million fans, and the strategies she used to engage with her audience. But then she talks about the challenges of converting her TikTok fans into music fans.

Her story underscores how important it is for artists to be authentic and true to themselves. 


Stories and Advice Shelby (C!NDERSTELLA) Shares In This Video

Social Media

Shelby explains how she has built her following to almost 1M on TikTok

Moving Your Fanbase

Shelby explains how hard it is to transition  her large following to her new career path.

Nashville vs. LA

Shelby shares her expereinces building her career in LA then moving to Nashville.


Learn how important it is to study your data and understanding social media algorithms.

Unique and Authentic

Find out why it's important to be both unique and authentic from the start.

Brand Identity

Shelby shares some sage advice for artists working on growing their brand identity.
About The EXPERT

Shelby Strickfaden

Shelby, aka C!NDERSTELLA, was born and raised in Manhattan Beach, CA and influenced by the greater Los Angeles area. She studied Songwriting and Music Business at Belmont University in Nashville, TN. She is passionate about the music/entertainment business, supporting creative endeavors in the industry.

Shelby has amassed a following over 950K followers on TikTok.

C!NDERSTELLA was inspired by Bad Omens, Charlotte Sands, and Ashnikko. She uses a heavier rock influence that’s up in your face and edgy. Now based in Nashville, she plans on expanding the music scene one genre bending song at a time.

Shelby is also an entrepreneur with experience in social media marketing, digital marketing, music publishing, concert booking and promo, artist development, public relations and music production.


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