What Is The Market Like In China And Can I Play There?

  • Eric DeFontenay
  • Tour Promoter

  • Founder - Music Dish China
Note: This interview was recorded in 2022 and some things may have changed since then - especially regarding Covid. Contact Eric for up-to-date information.
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ADVANCED

You may be one of the adventurous artists who  dream of  touring worldwide. And given your access to your fan data, you can pinpoint exactly where you might be popular. China is one place you may not have considered! 

In this video, Eric De Fontenay talks about his experience working in the Chinese music market and gives insight on how artists can promote themselves outside of China.

Overview

Some Insights Eric Shares In This Video

Music Market

Find out what the music market is like in China.

Popular Genres

Find out what gnres are most popular in the clubs in China.

Welcoming

Finfd out how welcoming China is toward foreign bands. 

Getting The Gigs

Eric explains how he helps artists  perform and/or tour in China.

Social Media

Eric explains how they have different social media apps than other countries.

Things to Know

Eric shares tips on the Chinese culture that are critical for you to know.

This Is Just A Taste Of What Eric Shares!

About The EXPERT

Eric De Fontenay

Having founded MusicDish at the dawn of the digital music revolution in 1997, Eric de Fontenay launched MusicDish*China[独立小炒] in 2010 as a indie music lifestyle based in Beijing, focused on producing and promoting live music events across China. He has toured a growing roster of overseas artists, including award-winning acts Sugar Blue and Tom “The Suit” Forst, while having produced events abroad for some of the biggest names in the Chinese music world such as Mayday, Jolin Tsai and Second Hand Rose. In addition to producing its own event series, MusicDish has worked with a wide range of festivals, organizers and brands in China and abroad such as SXSW, Great Leap Brewing, NYCxDesign and China Institute to produce performances, workshops, panels and cross-cultural collaborations.

About MusicDish*China 独立小炒 

'MusicDish*China 独立小炒 is a creative music agency based in Beijing, focused on producing and promoting live music events across China. Since producing its first tour during the Shanghai World Expo 2010 for Tomas Doncker, MusicDish*China has been developing and touring a growing roster of international artists, including award-winning acts Sugar Blue, Tom "The Suit" Forst and Sturle Dagsland. Over the years, we've produced 6-8 tours annually, with most tours including events in 8-10 cities across China. For example in 2018, we organized events in 24 cities, including at festivals (OCT-Loft Jazz Festival in Shenzhen and Shunde, MTA Festival, FuNiushan College Student Music Festival, World Music Asia, Yilong Country Music Festival and Xiamen Chuan Jazz Festival), livehouses, art spaces and shopping malls such as Beijing's SOHO Galaxy and Shenzhen's CITIC Plaza. MusicDish*China has also produced events in North America and Europe for some of the biggest names in the Chinese music world such as Mayday, Jolin Tsai and Second Hand Rose.


www.musicdishchina.mysxl.cn

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