For 25 years Ariel has been a cheerleader for independent artists. She adores the challenges that today’s music business presents and she leads her team to help clients come out ahead. She is known throughout the industry for her books, blogs, and dedication to education and she loves teaching artists which she has done in 12 countries for over 100,000  creatives helping them take control of their own marketing, leading masterclasses and workshops. She is the author of 6 books on marketing, crowdfunding, social media, and publicity for artists, all of which went to #1 on Amazon. She used to be an obsessive world traveler but now stays at home raising her toddler. She enjoys baking, Ted Lasso, and discovering esoteric playlists.