What Does It Take To Be Considered An Influencer?

  • Dan Steele
  • Founder
  • Influential.com
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Countless artists are trying hard every day to become an influencer. Managed properly, an influencer can sell more music and merch, possibly draw fans to their shows and get fans to join their paid fan club. In addition, being an influencer might make you attractive to brands who will pay you to promote their products or services.

In this video, Influential.com founder, Dan Steele discusses what companies look for in social media influencers and the various ways they work with or compensate artists.


Insights Dan Shares In This Video

History - Influentual.com

The history of Infleuntial.com, the world's largest influencer matching company.

What It Takes

You'll be surprised to learn what it takes to become a social media influencer!

What Brands Look For

Learn what brands look for when scouting for an influencer to promote them. 


Learn how influencers at all levels are compensated.

Approaching Brands

Learn the best way to approach a company that you would like to promote. 

What Brands Expect

Learn exactly what most brands rexpect from you as an influencer

Dan Explains A Lot More About Being An Influencer! 

About The EXPERT

Dan Steele

Dan Steele is a highly accomplished entrepreneur, author, speaker and business strategist with over 25 years of experience in the tech industry. He is a recognized leader in the startup community, having been on the founding team of several successful companies that have reached over $100 million in annual sales.

Dan's entrepreneurial journey began in 2005 when he built and sold a gaming company, and since then, he has become an expert in building and executing successful social media strategies for companies, taking SillyBandz from zero to $100 million in sales without spending a dollar outside of social media. He also co-founded Influential, the world's largest influencer marketing company. 

Aside from his entrepreneurial achievements, Dan is also passionate about helping other entrepreneurs succeed. In 2017, he began coaching and mentoring blossoming entrepreneurs, and after six years of helping entrepreneurs, he created a comprehensive knowledge base, offering courses that cover everything from the basics to the latest trends and techniques in business and tech. 

Dan is a sought-after speaker, having been featured in numerous conferences and events. He is also an advisor to several startups, helping them navigate the challenges of building and growing a successful business. 

His dedication to helping entrepreneurs achieve their goals is evident in his coaching and mentoring programs, and his innovative approach to business has earned him a well-deserved reputation as a trailblazer in the industry. 


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