How Can I Be Authentic And Commercial At The Same Time?

  • Victoria Banks
  • Artist

  • Professional
    Hit Songwriter
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One school of thought says "Be yourself.  Be unique. You don't have to conform with anyone's rules". The other is "You have to write and sound commercial!" So what do you do when the 2 don't gel very well?

In this video, hit songwriter, Victoria Banks explains how to get a balance between being authentic and still writing or recording commercial songs.


Valuable Information Victoria Shares In This Video

How To Create Balance

Learn how to merge your desire to unique with the need to be commercial.

Commercial Music

What does commercial radio look for that many songwriters don't write to.

Writing For Others

Find out how you can stay authentic when writing for other artists.

Your Catalog

Learn the benefit of building a large catalog of songs to choose from for your projects.

Songwriting Brand

Victoria shares how it can help to build a brand around your songwriting. 


Find out why co-writing is valuable and how to build a strategy for it.

Victoria Banks

“This is an artist you absolutely need to pay attention to. Recommended without reservation.” - Robert Oermann, MusicRow

“The real deal.” - Shane McAnally, NBC TV’s Songland

“A powerful singer...a very impressive songwriter...definitely a name to look out for.” - Maverick Magazine (UK)

Labeled “one of the best songwriters in the business” by Nashville’s MusicRow magazine, Victoria Banks was named Female Artist of the Year and Songwriter of the Year by the Canadian Country Music Association (CCMA) in 2010 and has been nominated for 9 other CCMA Awards. She is an instructor of Songwriting at Belmont University’s Mike Curb College of Entertainment & Music Business.

Victoria - who hails from Muskoka, Canada - co-wrote 3 songs on the ground-breaking 2020 EP Bridges by the Grammy-nominated Mickey Guyton, and 4 songs on Guyton’s 2021 Remember Her Name album, including “What Are You Gonna Tell Her” (which made history as the first original song performed by a Black woman on the ACM Awards). Guyton delivered another ACM Awards performance in 2021 with Victoria’s song “Hold On”.

In her multi-decade tenure as a songwriter on Nashville’s Music Row, Victoria has had cuts by over 100 artists, including ASCAP, SOCAN, CCMA and Covenant-award-winning hits such as the solo-written “Saints & Angels” by Sara Evans, Jessica Simpson’s Billboard record-breaking “Come On Over”, and one of the top Canadian singles of the decade: Johnny Reid’s “Dance With Me”. Her songs have been recorded by Carly Pearce, Lauren Alaina, Terri Clark, Cassadee Pope, The Shires, Isaac Slade (of The Fray), and more, and have been featured in TV and movies like Breakthrough, Nashville, American Idol, and Dancing With The Stars.

As an artist, Victoria has released four self-produced, self-penned albums, including 2020’s Uncovered (for which she produced, arranged, engineered, and played every instrument on every track). She has appeared on NBC’s Songland TV show, toured with artists from Reba to Wynonna, and performed alongside the Nashville Ballet when they choreographed several of her songs for their Attitude program, including the ballet’s title song City Of Dreams. Recently Victoria became a podcast host with the launch of The Table Women, exploring the ups and downs of the female experience in entertainment through interviews with notable women.

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